How Many Followers Do You Need To Be An Influencer ?

Presence on social media is thought to be the need of the hour to stay connected with people around the globe. Initially, social media was used only as a source to connect with people who were a thousand miles away. But with time, more people started joining these platforms and some realized that social media can generate income for many people in the world. Social media is a powerful platform that can be used to earn money online. People earn money from YouTube, Instagram, Facebook, and other similar platforms by becoming influencers.

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Influencers have the authority to persuade their audiences to buy a product or utilize the services that the influencer promotes. Influencers get paid for these promotions and they also get commissions whenever a product is sold due to their influence. Influencers put a lot of effort and hard work to earn the trust of their audience so that more people come and follow them. In this article, we will discuss how many followers you need to be influencer and how you can increase those numbers.

 

How many followers are required to become an influencer?

This question cannot be answered simply because there is no definite number of followers that will declare someone an INFLUENCER. Influencers are scattered on different platforms like YouTube, Instagram, Facebook, Twitter, Snapchat, etc. They are categorized into 4 groups according to the number of followers they have:

 

1. Nano Influencers:

Social media nano-influencers are normal people who are not stars or celebrities. They just have a social presence and people follow them because of their eye-catching content. They usually have 1k-10k followers only. Despite having a low following they are still effective influencers because they tend to engage more closely with their audiences. It is the main concern for most brands that the influencer has followers who religiously follow them and trust their recommendations. Let’s have a look at how much these influencers charge for each post on different platforms:

• Tiktok: $5-$25 per post
• Instagram: $10-$100 per post
• YouTube: $20-$200 per video
• Facebook: $25-$250 per post
• Twitter: $2-$20 per post

For example:

Papa mike’s kitchen is an Instagram blog in the “cooking” niche, his blog revolves around his specific niche only. He is a nano influencer with a little more than 3000 followers.

 

2. Micro-Influencers:

Micro-influencers are one step ahead in terms of creating good quality content. They attract audiences due to the aesthetics of their feed and their excellent ability to write great captions. They focus on a single niche due to which their audience trusts them for that niche. They also tend to interact with their audience effectively. Micro-influencers have up to 100k followers. How much micro-influencers earn again depends on the platforms, the estimated range is given below:

• Instagram: $100-$500 per post
• YouTube: $200-$1000 per video
• Tiktok: $25-$125 per post
• Twitter: $20-$100 per post
• Facebook: $250-$1250 per post

For example:

A blog named hellorigby run by Jenn is about style and beauty. It has a following of 24.3k and she is quite popular among people for connecting and interacting with her followers.

 

3. Macro-Influencers:

Macro-influencers are also general people but they become well-known and popular among people. They do not need to approach brands themselves, they are approached by big brands to endorse their products and increase their brand’s awareness. They have way more than 100k followers and this figure can be a lot higher as well. Due to such a high number of followers, macro-influencers cannot connect with their followers individually. The approximate amount that macro-influencers charge for each post on their social media accounts is as follows:

• Instagram: $5000-$10,000 per post
• YouTube: $10,000-$20,000 per video
• Twitter: $1000-$2000 per tweet
• Tiktok: $1250-$2500 per post
• Facebook: $12,500-$25,000 per post

For example:

James Charles is a macro influencer who has a huge number of followers and is in the ‘makeup’ niche. People follow him for his updates on makeup.

 

4. Mega-Influencers:

Social media mega influencers are the people who are famous globally, they can be the most famous actors, musicians, or sports stars. A mega influencer does not have a particular niche, they work with all the brands that seem suitable for them. Due to such a vast number of followers, any product that they endorse will reach a lot of audiences. The ultimate goal of every brand is to create brand awareness among a maximum number of people and mega influencers are perfect for this. Mega influencers are already quite rich people so the amount they earn from social media is just a passive income for them. They can have many million followers. The amount they earn from each post on their social media accounts are as follows:

• Instagram:$10,000+ per post
• Twitter: $2000+ per tweet
• YouTube:$20,000+ per video
• Tiktok: $2500+ per post
• Facebook: $25,000+ per post

For example:

Kylie Jenner is a famous Instagram influencer who has a great number of followers. She is one of the top followed people on Instagram.

 

Tips on how to become an influencer:

Becoming an influencer is not an easy task, it requires a lot of your time and hard work. Here, we have compiled a few tips for you to succeed in the career of influencing:

• Select a niche and target audience:

You will not be able to attract more followers if you do not have a specific niche in mind. You will end up talking about several different niches and people will not consider you an authentic source for one particular niche. When you select a specific niche then you will be able to curate and create content according to the likes and dislikes of your audience. It will help you to have a better relationship with your followers.

• Create a story that sells:

Followers tend to connect better with the influencer when they know their story, they become more loyal to those influencers. So, tell a story of your past or maybe how you became an influencer. People will be able to relate to you and they will imagine themselves in your shoes. This helps to strengthen the bond between the influencer and their audience, you will be able to attract more people to your account.

• Have a marketing strategy:

The most effective way of showing yourself as a famous influencer is to use paid ads for your account. They are not very expensive.. yet and they will help you market yourself among countless other influencers. Make sure your ads are targeting the right people, you will be able to achieve this by using the right keywords. Your main focus should be to have a good relationship with the audience to have high engagement on all your posts. Do not get too many sponsored posts on your account, it will look too spammy. Instead, choose good and trustworthy brands only and work with them.

Final words:

Being an influencer is a new and popular thing which makes you famous and you also get paid for that. So, it is a great option for someone who likes attention and wants to earn money. But remember you will not start earning money right away, it will take some time to get noticed by the audience. Make sure to create good and attractive content and the followers will come eventually. Happy influencing!