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The objective of email marketing is to send a commercial message to a particular group of people using email. It is sent to potential or current customers, involving advertisements, request business, informing about sales or offers. It is one form of internet marketing. The other forms are blogs, websites, social media, etc.
Email marketing includes updates on the company, promotions of sales and offers, and informs about any new product launch. The main goal is to stay in touch with the customers and reminding them about your business again and again so that when they are looking for a certain product your company’s name should come to their mind.
The best thing about email marketing is that it helps the business to keep their customers informed, but on the contrary, sometimes customers can get annoyed with the constant spamming of companies.
How does email marketing work?
Are you wondering how to get started with email marketing? Let me tell you it is quite easy and you can manage it with some effort.
Prepare a list: Build an email list to update about your company, including your old customers or the people who came to your website but didn’t order anything yet. These are the people who are called potential customers. You can add as many email accounts as possible, it helps boosting your sales.
Hire an email service provider: There are tons of companies and people who work in this particular field and they are masters at what they do. They customize your emails according to your company and help you grow. So, it is always better to hire someone to do it for you if you don’t want to bother about it yourself.
After following these two steps, all that you need to do, is keep updating the email list and check on your emails to assure that customers would feel connected to your company.
IMPORTANCE OF EMAIL MARKETING:
It is easy for small businesses to set up and track their email campaigns as it is inexpensive and readily accessible. On the website of the company, an option of newsletter sign-up is added. The customers who are interested to stay updated about your offers and news would sign up. As more people sign up, the reach of the business expands to more audience. Customers can also be directed to newsletters through social media.
Email marketing is easily manageable because you can send out automated emails to the customers who subscribe to your newsletter. To get even more attention from customers you can offer them little gifts, like birthday deals on your services, to leave a good impression and ultimately helping you grow massively. It boasts a healthy relationship with the customers and develops customer loyalty.
STRATEGIES OF EMAIL MARKETING:
Effective email marketing is what you need to learn if you want your business to flourish. Here are a few strategies for making the most of your email marketing campaigns:
- Content Marketing Plan: A strong content marketing plan which clearly defines the objective of your company through emails, leads to a successful email marketing campaign. It is beneficial to set certain goals and celebrate when you achieve your milestones. When you do not have defined objectives, it becomes harder for you to develop a successful email marketing strategy. Therefore, spend time writing down all the goals that you want to accomplish for your company.
- Personalized emails: To attain the full advantage of email marketing, you should personalize your emails by writing the name of every customer to give them a sense of individual attention. Many email marketing programs allow you to add a bulk of different names into your emails.
- Use catchy subject lines: Nobody wants to open an email that has a plain subject line with your company’s name. Your subject line is the first thing that attracts the customer to open your email and they decide whether to open the email or not. Keep your subject line short, add numbers or emoji, add some creativity and tell what the email holds.
- Give special offers: Do not just inform your customers about your new collections, they get countless other emails. Thus, make your email special by offering a special discount for them. You can add a special discount code for those particular customers to make them feel special.
These are little useful strategies that boost the sales of your company and earn you loyal customers.
Advantages of email marketing.
Out of many advantages of email marketing, here are a few as follows:
- An email sits in the inbox until it is read, deleted, or archived, hence it increases the chance of gaining more customers.
- Email marketing is an inexpensive and fast way to interact with customers.
- It helps in building a relationship with your audience along with driving traffic to your blog or website, etc.
- You can even personalize your emails by a demographic method, so you only send them the messages that they want to see.
- Through automated emails, you can save plenty of time.
- Email marketing is better than traditional marketing because nothing is printed hence it is environment friendly.
- This method of marketing is highly flexible and scalable.
Disadvantages of email marketing.
With countless advantages of Email marketing, there are a few disadvantages as well. Few disadvantages of email marketing are as follows:
- If your messages are targeted to the wrong or uninterested people, the recipient of the mail may delete your email without paying any heed to your content.
- Badly drafted emails will not get delivered. Few keywords are identification that this is spam mail and is directed to the spam folder. Few specific characters in the heading or content of any email e.g.: £s, free, please click here, congratulation, etc. are likely to be filtered out by email software and internet service providers.
- If you do not learn the strategy about “How to avoid spam?” in your email marketing campaign, some recipients of your emails will mark it as spam. It also means that they don’t want to see anything from you again. They may also send a report to your web host or mailing company. If the number of complaints gets increased, your email account and website can be suspended temporarily or even shut down permanently.
- Sometimes commercial email or ‘spam’ irritates the recipients. The recipient may not be in a good mood to receive some advertisement sometimes. In that scenario, if an Ad comes across him, he will surely get irritated with that company name.
- Files need to be small enough to download quickly. Some Emails contain many images that take extra time to load, due to which the audience of your will get frustrated and will lose interest. Thus, your email marketing campaign will lose its spirit.
Conclusion
The improvements in technology during the last decade have influenced email marketing a lot, and it will only get better. Instead of making email marketing an obsolete work, modern technology has further enhanced its value by manifolds. Keeping in view current statistics, it is quite evident that the future of email marketing is growing day by day, despite many other new methods of marketing. So, Email Marketing is one of the Best methods available to grow your business worldwide.
If you decided to include email marketing into your business, you will have the opportunity to join an email responder for free! Click here to secure your free trial.
Related: Getresponse Review
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