Gucci, an Italian label, is a world-renowned fashion house and well-known in the fashion sector for its designs. The majority of their designs are both classic and cutting-edge. They were responsible for a slew of social media trends thanks to their ground-breaking designs. Gucci is one of the most admired brands on the planet, renowned for its unique and timeless designs. We’ve produced a list of 10 facts about Gucci’s archives that we’re sure you didn’t know. It’s an opportunity to assess your knowledge.
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1. Where it All Began
Guccio Gucci launched the company in 1921. He was an Italian-British businessman and fashion designer. Luxurious handbags and leather goods were their first offerings. Equestrian sports inspired Guccio Gucci’s designs. The brand became well-known after 1953. They didn’t start selling apparel until 1970. They also began to release fragrances. In the 1980s, the company suffered a setback due to family feuds among the Guccio Gucci family. The character of the brand was defined in the 1990s by the creations of a designer named Tom Ford, you might heard from him. Gucci became a renowned premium brand as a result of his vision. His sassy design approach and bold cuts swept the fashion industry. Since 2004, Gucci has been a part of the Kering group.
Alessandro Michele was named creative director of the Gucci brand in 2015. Through him, the brand’s image was transformed. His looks were edgier and more androgynous. Their new collections included eccentric patterns and vibrant colors. Alessandro received the International Fashion Designer of the Year award in 2015. Marco Bizzari is the brand’s current CEO. Gucci now has its own distinct brand identity.
2. Gucci started as a leather goods and luggage company
Guccio ultimately established his business on Florence’s Via Della Vigna Nuova in 1921, offering imported bags as well as handcrafted items made by local artisans. Customers quickly became enamored with Guccio’s merchandise, and Gucci quickly became a worldwide phenomenon.
Gucci started as a small leather goods and Luggage Company. During Mussolini’s reign, a trade embargo on Italy meant that materials, particularly leather, were expensive. As a result, Guccio and his sons Aldo, Vasco, and Rodolfo who are now all part of the family business had to become inventive, creating Gucci signatures out of wicker, raffia, and wood, as well as cuoio grasso, a silky smooth veal calf leather. Nearby, Florentine Salvatore Ferragamo was also improvising with his cork-heel creations. Gucci also developed a woven hemp material with a diamond design about the same time, which was a predecessor to the current double-G logo.
3. The Gucci logo
The previous Gucci logo, as well as the sign we recognize today, is straightforward. This logo was intended to be a depiction of Guccio Gucci’s name. The Gucci symbol was considerably easier to use than the old wordmark on a variety of products. The logo’s design also resembles the links of a bracelet, reinforcing the company’s status as a high-end brand. Gucci’s double G logo has been re-imagined in several forms and variations. Gucci has also recently experimented with a handwriting-style wordmark. However, it’s difficult to imagine anything replacing the official Gucci symbol in the future. The distinctive symbol has become one of the most known symbols in the world, and it can now be found on a variety of the brand’s fashion products.
Many individuals today would have trouble naming the official Gucci logo colors. The insignia has largely appeared in black and white over the years, with a few golden variations thrown in for good measure. The Gucci color palette, on the other hand, is composed of dark green and red stripes. The colors were intended to reflect elegance and beauty, and they were seen on a wide range of vintage Gucci items. For many Gucci fans, the red and green color scheme is as iconic as the brand’s logo.
4. Celebrities are starstruck
Many celebrities throughout the world are die-hard Gucci fans, like rapper 2 Chainz, who made headlines when he remarked, “When I die, bury me inside the Gucci store.” The Jackie is one of those bags that never go out of style. Gucci introduced a Hobo-style purse in 1961, which drew the attention of Jackie Kennedy, whose husband was famed for wearing Gucci loafer moccasins. According to legend, the Gucci family quickly dubbed the bag after seeing a paparazzi photo of Jackie Kennedy carrying it. The iconic hobo-shape has seen numerous iterations under Tom Ford and Frida Giannini, but Michele has given us a spin on The Jackie with a touch more structure, an adjustable strap, and a piston closing in 2021. Giannini made Kate Moss the face of the Jackie Bag campaign in 2014, and now Harry Styles is taking over.
Princess Diana was frequently seen using a bamboo-handled Gucci bag in the late 1990s. Hers was in putty-colored suede, and she made it look amazing even when she wore it with her biker shorts and hoodies to the gym. Bamboo-handled bags, as previously established, have been a part of Gucci’s collection since the beginning, and the style has never actually left the house.
5. Brand inspired by horses
Gucci’s most powerful fans were “horse-riding aristocrats” who favored the brand for their equestrian attire. This is where the renowned horse-bit aspect of the brand comes from. According to folklore, gleaming horse-bit gear first appeared in Gucci’s trendy repertoire in 1953. Aldo Gucci propagated the fiction that the Gucci family were once saddle makers to royalty, realizing that buyers wanted a little history with their purses. Top-stitching reminiscent of saddle stitching graced purses, while green and red stripes seen on girth straps became a signature Gucci element, as did the Gucci horse-bit, thanks to Aldo’s supervision. Aldo even went so far as to replace the bellhop in the Gucci crest with a knight in armor, a tribute to Guccio’s early job.
Since 1955, when it first debuted on a handbag, the horse bit has become as iconic as Chanel’s double Cs. The horse bit has been used in the designs of Tom Ford, Alessandra Facchinetti, and Frida Giannini, with current Gucci creative director Alessandro Michele providing the most recent incarnation. The Gucci Horsebit 1955 bag was reintroduced during the house’s cruise 2020 collection, and it comes in a variety of designs such as: tote, satchel, and a shoulder bag, all of which are connected by the instantly recognizable double D-rings. After all, when Gucci’s characteristic hardware is there, there’s no need for a logo.
6. Welcoming To America
The first Gucci store in the United States opened in New York in 1953, making it the first Italian luxury brand to enter the country. Guccio’s eldest son, Aldo, was in charge of laying the groundwork for the company’s massive expansion. As a flashy entrepreneur, he converted the company into the go-to accessory shop for Europe’s burgeoning jet set. Everyone from Queen Elizabeth II to Elizabeth Taylor was a client by the end of the 1960s.
With the introduction of garments in the late 1960s, Aldo’s son Paolo continued the father-son tradition and ushered in Gucci’s next great age. The sleek lines, fur-lined coats, and gleaming satin lapels that we associate with Gucci now first appeared in the early 1970s. The brand’s prominence is both a blessing and a disadvantage. Overzealous licensing had tainted the label’s image by the early 1980s. The interlocking GG logo, the bar-and-bit belt buckle, the bamboo-handle purse, and the ubiquitous loafer have all helped the brand enter mainstream culture like no other in history.
7. Some Gucci family drama
Due to a well-publicized family quarrel in the late 1970s and early 1980s, the brand suffered tremendously. The Gucci family eventually lost control of the company in 1993 due to acrimonious infighting. When Tom Ford was appointed creative director in 1994, the brand’s public image began to improve. Ford reintroduced the brand’s sense of history and innovation. When Tom Ford was given responsibility, he used Paolo’s legacy as the foundation for his vision. The now-famous Tom Ford look which he later described as “sexy, sensuous, fuck-me clothes”—oozed power and prestige and brought back vivid memories for buyers of the company’s glory days. Gucci was quickly re-established as a worldwide player.
To Tom Ford’s displeasure, the French holding company now known as Kering, which had owned a share of the label since 1999, assumed administrative control in 2004 leaving the brand with a very large pair of alligator loafers to fill. Ford has brought the company from near-bankruptcy to a $4.3 billion valuation. Frida Giannini, an accessories designer, is a somewhat humble figure: She had been with Gucci for over five years until she was promoted to the top position in 2006, supervising menswear, women’s wear, and accessories.
8. House of Gucci
The official posters for House of Gucci generated a lot of buzzes, but now that the film’s first full-length trailer has been released, we’re incredibly excited. With the regular influx of Lady Gaga and Adam Driver paparazzi photographs and the expertly choreographed meme-able moments that occured, the anticipation for the film was already high. The trailer delivers drama and more, delighting the film’s wide demographics of gaga fans, fashionistas, and Adam Driver fans. Gaga’s portrayal of Patrizia Reggiani appears to be a masterpiece as well as an earnest, almost humble portrayal of a woman on the verge of death.
Many people have speculated on how the real Gucci family and the Gucci brand will react to Ridley Scott’s sensationalized version of a family tragedy. “We are truly sad,” Patrizia Gucci, a second cousin of the deceased Maurizio, told the Associated Press in April. They are stealing the identity of a family in order to benefit and grow the Hollywood system’s revenue… Our family has a distinct identity and maintains its privacy. We can discuss anything, but there is a line that must not be crossed.” The onscreen intrigue is almost certain to result in increased interest in Gucci.
9. The Floral-Print Scarf
Grace Kelly, Princess of Monaco, requested the iconic floral-print silk scarf in 1966, which was created by her request. The print was reinvented by Gucci’s specialist, Kris Knight, for the Cruise 2015 collection, but additional variations are also available. Scarves are fashionable for both men and women. Michele has stated, “There is no longer just being ladies or boys today.” “Now we must choose who we wish to be.” Supersized blooms were first introduced by Tom Ford at Gucci in 1999, and Michele is no exception. His first print was of geraniums, which he has now added to the bouquet.
Gucci is usually one of the first high-end fashion labels that comes to mind when people think about high-end fashion. Gucci has recently been revitalized by a fresh new outlook, courtesy of Creative Director Alessandro Michele, and has returned to the fashion spotlight with distinct, maximalist aesthetic and extremely coveted things. Almost everyone these days is “crazy about Gucci,” but only true enthusiasts will appreciate it.
10. Breaking records
Gucci’s “Genius Jeans” set a Guinness World Record for being the most valuable pair of jeans in the world, fetching nearly $3,000 in the late 1990s. Levi’s has shattered this record to bits. Tom Ford was the one who initially brought kink into the Gucci codes. Gucci is ranked #36 on Forbes’ list of the World’s Most Valuable Brands and #60 on the list of Best Employers for New Grads. Because leather was scarce during Italy’s authoritarian government in the 1940s, the company experimented with various materials like linen and polished cane. The burnished cane bag, also known as the Bamboo bag, has grown in popularity to the point where it is still created. That was Gucci’s peak, when the brand rose to the top of the fashion world.
Gucci was adamant about forming a connection with UNICEF in 2005. This means that a portion of all profits is donated to the nonprofit, which helps children in third-world countries gain greater literacy and access to clean water. Gucci’s Chime for Change initiative aims to empower young girls and women and has so far successfully funded over 200 different projects.
Final takeaway
We really enjoyed discussing the top-notch brand facts of Gucci. Hope you also enjoyed it with us. Tell us which accessory you like the most in the comment section down below!
