CLICKFUNNELS – REVIEW
Click funnels is a platform that allows you to build a website from scratch eliminating the need for hosting and cuts the amount of coding that needs to be done. In a very short time, it has become one of the largest marketing SaaS (Software as a Service) for the companies around. It is about giving businesses software that helps them convert their website visitors into customers. It provides you with all the tools to create and run a successful sales funnel, which helps you in making profits faster.
If you are from the marketing world then you would have probably heard about Clickfunnels, there is no doubt it is popular. But is it worth it? Is it similar to any other random marketing software? In this review, we are going to try and find answers to all such questions that you might have in your mind.
What is a Sales Funnel?
It is important to know the basics of Sales funnels before we judge Clickfunnels. In E-commerce, there are a series of steps designed that guide a website visitor to the checkout page. When you own a physical store, you talk to the customer and convince them to buy your product. But things are different for an online store, here you have to use principles of psychology to appeal to your website visitors to buy your product and this is where the sales funnel comes for help. Over time it has become a huge deal for online businesses.
For a successful marketing plan, it is crucial to have a sales funnel because ultimately it is the reason for the success of any online business. It insists a potential customer to buy something from you again and again.
Stages of a Sales Funnel
There are three stages of a sales funnel:
- Awareness: First of all, your customers are given awareness about their problems and requirements. No focus is given on sales at this stage. They can be helped by different blogs, informative videos, case studies and infographics, which will ultimately help them in making intelligent decisions and understand the topics of their interest.
- Qualify: Once your customers have identified their problems and requirements, they start looking for the solutions by which they will achieve their goals. It is the most important stage for any entrepreneur in which he has to impress his customers. Marketing content like customer guides, analysis of different products, ebooks and blogs will help to convince the customer at this stage.
- Decision and Close: At this stage, your customer finally makes a decision and selects a product that suits his requirement. Looking at the options, the customer easily senses his requirement which ultimately leads him to take an intelligent decision. After the selection of products, the customer checks out from your website after giving you an order.
Who is ClickFunnels for?
Who gets the most benefit from ClickFunnels? It is especially for those who have small online businesses and startups. If you are a new entrepreneur then you will surely get the most use out of it. People associated with e-commerce or digital marketing get the most benefit from ClickFunnels. Their pre-made funnels are highly organized in such a way that they teach you the secrets of good marketing effectively. It is recommended for anyone who wants to maintain a better landing page for their business.
What is Funnel Hacking?
If you have heard about ClickFunnels then you have probably heard about funnel hacking because these tools work hand in hand to help your business grow. A successful businessman is the one who recognizes his competition and keeps an eye on them to learn that what works for them, this is exactly what funnel hacking is. It is not about copying everything from your competitor implementing the elements that work for them to your funnel system and check out if it works for you as well or not.
ClickFunnels allows you to split test the landing page elements, price point, advertising, and email marketing strategies of your competitors to identify the best strategy in your industry.
Pros of ClickFunnels
ClickFunnels is an all-in-one solution for your business that saves your time and energy. Due to this reason, it has become a huge savior for online businesses. Some of the benefits that you get from Click Funnels are as follows:
- Helps you to make money: Their main focus is to make money for its users. It is very easy to make your account, put up content and receive payments, it will only take a couple of hours in the process. It convinces your customers to buy your products and turns them into long-term customers.
- Pre-built sales funnel templates: You get access to several pre-built templates of sales funnel that you can choose from according to your needs. All funnel templates have pre-designed landing page templates (both free and paid).
- Drag and drop builder: Clickfunnels have a pretty important page builder feature, it’s an easy to use drag and drop builder.
- Payment getaways: At the end of the funnel, Click Funnel allows you to accept payments without sending the buyers to any third party. They support various payment methods like PayPal, Apple Pay, Android Pay, Stripe and many others.
- A/B testing: After you launch your product or service, you can test multiple variations of its elements to make changes and choose the amounts of traffic you want to see on version A or B.
- Multiple domains: Multiple domains or sub-domains can be connected to a single click funnel that helps in minimizing your hassle for every domain individually.
- Tracking: They have easy ways to track the performance of each funnel, it will help in making changes according to the traffic to your funnels.
- WordPress Plugin: There is a convenient WordPress plugin that lets you add ClickFunnels pages directly to your WordPress website. It will save a lot of precious time.
Cons of Click Funnels:
Every good thing has some ugly sides that need to be discussed in a good review. So, here is a list of cons of Clickfunnels which should be discussed here:
- Overpricing: Clickfunnels offer only 2 types of packages, either you choose $97 or $297 per month. In between 97 and 297, there is a huge jump of $200, which can be segregated by adding 2 or more different types of packages. There should be at least 5 different packages for the customers for example: $50, $97, $149, $230 and $297. In the longer run, it is not a drawback, it is an investment in your business but still, there should be a variety of packages.
- Customer Service: Their customer service is not at its best and it needs some improvements. They would help you with basic questions but about advanced features, they are not very helpful. Their live chat is also a little off as you don’t get immediate responses there.
- Network blackout and bugs: Sometimes the ClickFunnels network goes down and shows errors and it can cause a loss of money for its users. It happens very seldom but whenever such an incident occurs, users face many problems.
Conclusion
ClickFunnels is a great option for any business to stay on top of the latest marketing strategies and opportunities to funnel hack. Despite its few drawbacks, it is still one of the best platforms to boost your sales and make you a successful entrepreneur.
If you are interested to learn more about Clickfunnels and start implementing that in your business, click here to start => Clickfunnels training
